The Engagement Revolution: A Study of Strategic Organizational Transformation in 10 California Arts Nonprofits
SARAH LEE AND KATHERINE GEAN, SLOVER LINETT AUDIENCE RESEARCH
To stay relevant to changing communities, many arts organizations have been developing engagement programs — that is, programming designed to reach more and different people and involve them more actively in how art is made and experienced. While engagement efforts are often episodic or separate from an art organization’s core programming, in late 2013 a group of 10 arts nonprofits across California set out to make engagement central to their identities as part of the New California Arts Fund. To do this, they pursued transformations in their programmatic, organizational, and business models. This evaluation documents their achievements and challenges, and provides considerations for arts organizations and funders interested in reaching ethnically diverse and/or low-income communities.
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