Through the New California Arts Fund (NCAF), The Music Center will increase the engagement of ethnically diverse young audiences (ages 26-45) through new opportunities for active participation throughout its campus and Grand Park.
In addition to the many known ethnic communities in Los Angeles, "New California" includes the rapidly growing number of people that don’t necessarily identify themselves as being from one racial or ethnic background or community, but instead embrace a multi-ethnic, blended identity. With its eyes on the future, The Music Center will focus on engagement practices that are relevant to these ethnically diverse younger adults who will shape the family, cultural, civic, and commercial life of Los Angeles over the coming decades.
Intrinsic to realizing the vision is the transformation of the composition of board, leadership, and staff to reflect the cultural and ethnic diversity of the community, as well as the development and implementation of programming that is meaningful, relevant, and supported by the 21st century Los Angeles community. Responding to the need to support these programs over time, and to address the change in funding resources and fundraising practices, will require an openness and a dedication to new processes, methods, and technologies. This vision will require institutional change, but to be a “leader at the cultural heart of Los Angeles County,” as The Music Center's mission states, means that its business model, vision, and work must be grounded in this transformation.
January 1, 2014 - December 31, 2019
The Music Center aspires to be a dynamic and connecting force; transforming lives and strengthening community through the performing arts. They continue to believe that this vision is powerful and relevant, but it begs the important questions of what is meant by "community" and how a venerable and vital institution engages that community today in a dynamic and transformative way. The Center must be responsive to the culturally and ethnically diverse people that make up Los Angeles County in the 21st century.
Develop a systematic approach to assessment and internal learning
Develop a sustainable financial model for participation-based programming
Seven large-scale participation-based programs
Twelve new community connectors
Five new strategies for use of social media, apps, and software
Three to six new board members that are ethnically diverse and represent a broad age-range
We will be investing in research and assessment capacity to develop and maintain a fact-based understanding of The Music Center’s current participants, underserved audiences, potential participants, and partners. In particular, we expect to achieve the following over the next three years.
Build our capacity to measure the success of our work and share best practices
Increase participation of ethnically diverse individuals ages 26–45 by 10 to 15 percent
Have a board that more accurately reflects the greater Los Angeles community