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Kevin Rafter

Kevin Rafter

As Manager of Research and Evaluation, Kevin oversees evaluation efforts across Irvine’s program areas and leads our annual foundation-wide assessments. View full bio »

Measuring the Impact of Social Media

BY Kevin Rafter
Kevin Rafter
As Manager of Research and Evaluation, Kevin oversees evaluation efforts across
User is currently offline
| May 03, 2013
Last week the Robert Wood Johnson Foundation invited a diverse group of foundation staff, evaluation professionals and social media experts to talk about measurement and evaluation of social media. You can get a feel for some of the topics and ideas that were shared by reading the Twitter activity captured by the hashtag #SM_RE. RWJF has also captured and organized the material related to this meeting on its website.

I found the meeting quite productive and helpful for those of us who think about evaluating our communications efforts and putting those evaluations in the context of our broader organizational goals. And although this subject might appear to be a bit too “in the weeds” for those who aren’t engaged in the evaluation of communications efforts, I would like to share some of the more interesting points that came up at the meeting.

A primary goal for the meeting was to identify how best to measure social media indicators for a common set of outcomes identified by the participants. The common outcomes were:

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Refining Our Support For Grantee Leadership

BY Kevin Rafter
Kevin Rafter
As Manager of Research and Evaluation, Kevin oversees evaluation efforts across
User is currently offline
| Jul 19, 2012 1

Building leadership is one of Irvine’s core values, and one of the ways we try to realize that value is through the Fund for Leadership Advancement. Started in 2005, the fund supports the development of individual leaders as a way to increase the impact of existing Irvine grantee organizations. Although the fund has been on hiatus while we conducted a program review, we are restarting this leadership development initiative and sharing what we’ve learned from our work in this area.

As we reached a critical mass of more than 50 FLA grants, we decided to take stock of FLA and consider updates that would insure that the program takes into account the economic and social circumstances our grantees currently face. In order to review the impact of FLA, we commissioned Harder+Company Community Research to conduct an external assessment of these grants and help us understand where and how FLA has had the greatest impact.

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UCLA Report: How Recession is Affecting Nonprofits

BY Kevin Rafter
Kevin Rafter
As Manager of Research and Evaluation, Kevin oversees evaluation efforts across
User is currently offline
| Jan 31, 2012

As part of our Special Initiatives grantmaking, we fund research on occasion that can help us understand the trends and issues facing the nonprofit sector. After all, we can only accomplish our mission through the hard work of the nonprofit organizations that we partner with. Understanding the nonprofit environment helps us do a better job of aligning our grant support with their needs and opportunities.

A great example of Irvine-funded research along these lines was released on January 31 by the UCLA Center for Civil Society. Since 2003 the center has published annual reports on the state of the nonprofit sector in Los Angeles; this year’s report focused on how the recession is affecting  human service organizations. The report, Stressed and Stretched: The Recession, Poverty and Human Services Nonprofits in Los Angeles, shows how reduced revenues from government and individuals has caused nonprofits to do more with less at a time when the number of Angelenos in need of social services is growing. Nonprofits serving the lowest income neighborhoods, and those serving African Americans in particular, have been hardest hit.

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Amid Downturn, Nonprofits Reap Benefits of Leadership Support

BY Kevin Rafter
Kevin Rafter
As Manager of Research and Evaluation, Kevin oversees evaluation efforts across
User is currently offline
| Jan 02, 2010

When the financial crisis struck in the fall of 2008, Jan Karlin was in the middle of her two-year grant from Irvine’s Fund for Leadership Advancement (FLA). Karlin had had great success as cofounder and executive director of Southwest Chamber Music in Pasadena. The ensemble had won two Grammy Awards, been on three world tours in the previous four years, and secured federal funding for the largest-ever cultural exchange with Vietnam, sponsored by the U.S. State Department.

Jan Karlin, founding executive director of Southwest Chamber Music in Pasadena (Photo by Lori Shepler, Pro Photography Network)

“As an organization, we were looking at what we could do next,” Karlin says. “I thought the FLA grant would help move us to the next level.” Karlin used FLA funds to hire an executive coach, take seminars, and boost the capacity of her staff and board to help realize the vision she was creating. “So by the time the recession hit, we had a lot of things in place to be able to weather the recession,” Karlin recalls. “I won’t say it’s been easy, but I don’t think we’re in any danger as an organization.”

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