Many arts organizations are actively seeking ways to ensure their future relevance by better responding to a new California abundant with demographic change. In a state already known for its immense immigrant population and cultural diversity, we're experiencing an exponential growth of Latino and Asian populations. In 2010, these two groups comprised 51 percent of California’s population, and by 2020 this will increase to 55 percent. Our ability to adapt to the majority presence of these Californians is crucial to the vitality of the nonprofit arts field, yet these and other underserved communities have remained largely untouched by the enormous civic, social, and emotional benefits arts organizations provide.
We know that the more that arts professionals and volunteers meaningfully engage new and different audiences and participants in their work, the more resilient the organization becomes, and the more responsive and valuable it is to communities.
We also know that many organizations in our field succeed at this work brilliantly; and it was with this in mind that we commissioned a study to analyze and profile just how they do it. As a result we have new research to share about the qualities of arts organizations that are successfully engaging new and diverse participants.Read more >>